Colorado Springs, Colo., August 29, 2012 Junior Achievement USA® (JA) announced Edward Grocholski will join the organization as senior vice president of Brand Strategy and Communications, effective Sept. 1. Grocholski was selected from a pool of more than 100 candidates.
"Ed brings a unique combination of extensive expertise in marketing, public relations and communications along with his knowledge and experience of JA to this position. This makes him an ideal leader for our strategic emphasis on continuing to strengthen the JA brand, " said Jack E. Kosakowski, president and CEO of Junior Achievement USA.
Most recently, Grocholski was a partner in the Lindberg Group LLC in Washington, D.C. He was responsible for business development, management and strategic communications planning and implementation for the firm's clients. In this role he developed social media and media relations strategies for the U.S. Department of State's Fulbright Program and developed digital assets for the Council on Foundations' Public-Philanthropic Partnerships. He developed and implemented marketing and public relations programs for a variety of organizations including the National Association of Workforce Boards, the U.S. Department of Labor, Columbia University, and the National Academy Foundation.
As vice president of Public Education for Ogilvy Public Relations, he developed several marketing and public relations programs for nationwide initiatives including National Job Shadow Day and the U.S. Department of Education NAEP Nation's Report Card. At Ogilvy he managed a group responsible for $2 million in annual billings.
Early in his career, Grocholski served as Junior Achievement's director of Public Relations and Development. He has remained an active supporter of JA and worked to develop JA's media strategy.